The Inverted Pyramid Is Dead. Long Live the Lead.
News writing is changing. Trust is low, attention is short. The lead still rules, but the old pyramid is crumbling. Here's how to write news that surv...
11 articles in this category
News writing is changing. Trust is low, attention is short. The lead still rules, but the old pyramid is crumbling. Here's how to write news that surv...
Local news is collapsing—down 75% since 2002. Here's how to write stories that rebuild trust and serve your community, using techniques that cut throu...
Amidst newsroom closures and trust at 30%, we argue that hyperlocal beats and community-first reporting are the only sustainable path for news writing...
The inverted pyramid isn't dead. I compare it with the hourglass format and argue that mastering classic structure is still the best way to write news...
News writing needs a new rulebook: lead with context, write for skim-readers, and don't let the inverted pyramid become a crutch. Here's how we actual...
Local news is collapsing. The inverted pyramid and AP style still matter, but only if you write for the people left without a local journalist. Here's...
Local news is dying, readers are fleeing, and trust is at 30%. The fix starts with the writing: tighter leads, verified facts, and a return to AP styl...
The inverted pyramid is dying, and readers are leaving. Here's how to write news that survives the attention economy, with AP style and the 2025 Reute...
Stop writing leads that drone. Learn to craft summary leads that put the news up front, using the inverted pyramid and AP style, before readers click ...
We're teaching news writing as a formula, but the real problem is we've forgotten how to tell stories. Here's how to fix it.
The inverted pyramid may be standard, but it's failing local news. Learn why a narrative approach can rebuild trust and engagement in your community.